On Creativity, Courage, and Collaboration

Podcast 6

Episode 6

In this episode, Joanna discusses the founding and creation of her company Yellow Co., the desire to create work that you love and get paid to do the work you love, the ultimate battle of comparison and self doubt, surrounding yourself with women who are uplifting and open to collaborating and how life changing this work has been for her, and how she grounds herself each day to cultivate creativity and thrive.

Joanna Waterfall is the Founder of Yellow Co., an organization that exists to empower creative women to become agents of good. With a degree in graphic design and digital media and a background in branding, Joanna believes that creativity, purpose and business should go hand in hand. She has been featured in publications such as The Huffington Post, LA Lady Magazine, Boss Ladies Magazine, Belong Magazine and others. She is motivated by the belief that women can change the world through stepping into what makes them come alive.

Yellow Co.'s annual conference is coming up August 24-25 in Los Angeles, CA.  This amazing gathering is described in more detail below:

Join 500 creative, entrepreneurial-minded women in the heart of Downtown Los Angeles for a gathering that is so much more than a conference. This is for the ones who desire to fight for a better tomorrow. The ones who are willing to roll up their sleeves, step out in courage, & use their creativity for good. This is where we come together for the benefit of humankind. With the belief that together, we can spread good and bloom. 

This conference is for the ones who know they were made to work for something bigger than themselves, & they desire the practical, tangible know how it takes to make that happen.

Subscribe on iTunes, on SoundCloud below, or wherever you listen to podcasts.

It was like water to my soul.
— Joanna Waterfall

Topics Discussed in this Episode

  • Creativity and how it flows
  • Surrounding ourself with likeminded individuals
  • The power of meditation 
  • How to get unstuck
  • Living our dreams and doing work we love
  • Doubting ourselves
  • Comparison killing creativity
Joanna Waterfall


Instagram- @yellowconference

Personal Instagram- @joannawaterfall

Mailing List for Yellow Co

Yellow Co. webpage

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Awe Stories Podcast

Awe Stories is a podcast

highlighting stories, movements, and practices for your soul

by Amy Green.

Special thank you to Massood Taj for providing the music in our episodes.  To find more of his music, please visit his website here.